Exclusive Design Project: EDC (Electric Daisy Carnival)

An Extraordinary & Creative Relationship

Pasquale Rotella, founder and CEO of Insomniac, Inc., and EDC (Electric Daisy Carnival), and I have known each other since the early nineties. We produced events together and remain good friends and close allies in the entertainment industry. I have tremendous respect for him, taking counter-culture audiences to the mainstream and hosting the world’s largest 3-day music festival in Las Vegas.

Over the last two decades and continuing today, it has been an honor to have an ongoing invitation to participate in his design and branding development for EDC and Insomniac. The work includes brand concept development, marketing asset design, merchandise design, and manufacturing.

Any chance we get, we still like to sit and talk about the old days, new ideas, and the arts. I am extremely grateful for this special and creative relationship that we share.

*Check out our event production history in the dedicated section of my profile to see some of the memorable parties we produced together.