Project Description: This themed boutique retail store specializes in “hard-to-find” gifts from around the world. The store is designed to provide a distinctive shopping experience. On this project, we were responsible for creating the brand and store identity, the build-out of the store itself, and for structuring the marketing plan.Roles:
Brand Design & Development, Marketing Implementation, Packaging Design & Manufacturing & Store Build-out Production.
Collaborated with Gary Goddard’s design team (Goddard Group), construction crew, graphic designer, content writer & product manufacturer.
Co-produced with Suzanne Nunez, Jesse Talamantez, and Chris Cronin.
Team members: Aldo Ortiz, Bjorn Wallman, JK and the entire Gracie’s store team.