SoCal 10 on The Queen Mary Ship
Long Beach, California (2004)
Event Co-produced with Pasquale Rotella & Disco Donnie
Years ago the way we connect online took a physical form. The “Massive” was born at “Plantasia 1994,” when legions of SoCal fans converged at The Orange Show Event Center for the first time for an event that attracted more than ten thousand people. Massives grew from there, evolving naturally as the social set used the Internet to find each other. The event scene quickly eclipsed the clubs as people used the network to fuel larger and larger events.
Eventually, promoters from all over Southern California came together in support of a vibrant regional event community that hosted the world’s hottest young producers, DJ’s and labels. As the community grew, events attracted artists and designers, creating an aesthetic that would visually define the American Dance Scene. The Massive SoCal influence quickly spread to all the cities within driving distance, connecting people and parties in Las Vegas, San Francisco, Arizona and Mexico.
Hundreds of events and a decade later, the movement continues to attract huge crowd and generates fantastic energy. Millions of people have attended SoCal Massives, and the energy they created has blossomed into major independent festivals across North America.
At So Cal 10 we reunited the original stars of the SoCal Massives, the dancers, DJ’s, Live Acts and Visual Artists that made SoCal Culture a worldwide phenomenon.
SoCal 10 connected our past with the future by using the entire Queen Mary complex to host a festival big enough for the SoCal faithful. For the first time in Dance Music History, we grooved everywhere in the Queen Mary Ship, dancing in First Class elegance and splendor!
A Fabulous World
Welcome To A Fabulous World (2010)
A Fabulous World (AFW) is a game-changing next-generation marketing and event design, as well as an exposition platform creating a themed “world.” AFW utilizes a combination of cutting-edge concert production, Hollywood/amusement park staging, and cirque theatre to produce a full immersion entertainment experience.
A Fabulous World is designed to generate a profound feeling of wonder and excitement in the attendee. It is the experience of an exciting and “fabulous” future that is abundant, hopeful, joyful, and fun. Participants are led through a sensory celebration of the future in our present delivered through visionary design and content.
Framed within the tapestry of this “world,” AFW collects the best entertainment experiences and event brands from the hottest cities around the world in a theatrical, carnival-like atmosphere. Taken from the streets, clubs, and catwalks of Paris, New York, Milan, Rio, Las Vegas, and Tokyo… the most glamorous, exciting experiences are joined together under one roof in a celebration of the global spirit of innovation.
AFW brings together universal celebrities, musicians, DJs, artists, innovators, and corporate leaders through a series of performances, displays, installations, fashion shows, and lecture hall events. A Fabulous World unites the globe’s most forward-thinking tastemakers in a thrilling new millennial “world’s fair” that is awe-inspiring, intelligent, sophisticated, and memorably fun.
For more information and licensing, please contact MillionWishes, Inc at contact@millionwishesinc.com.